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Practical LinkedIn Usage for Professional Growth and Business (in English)

Help opportunities find you. Accelerate your growth!

Start: 16. January

Format: online

ABOUT OUR COURSE

With this program, you’ll become the go-to professional everyone wants to connect with. Discover the secrets of LinkedIn promotion, from profile optimization to all the tools you need for effective service and job search.

  • 40 Academic Hours

    Engage in 26 hours of live online classes with expert guidance and 14 hours of self-study.

  • 6 Core Learning Modules

    Master LinkedIn from the ground up—covering profile optimization, automation, and advanced strategies.

  • Expert-Led Training

    Learn directly from a LinkedIn Top Voice, gaining insights you can apply right away.

  • 6 Interactive Live Sessions

    Join 3 academic hour workshops with real-time support, live feedback, and Q&A to solve your specific challenges.

  • 6 Weeks of Applied Practice

    Step-by-step, build and refine your LinkedIn profile, applying proven methods directly to your case.

  • 10+ Valuable Files & Manuals

    Get access to a toolkit of templates, guides, and resources for mastering LinkedIn with ease.

Who are these courses for?

Specialists, consultants, and entrepreneurs

interested in promoting their services and businesses internationally, expanding their client base, and seeking business partners, investors, and contractors.

Marketers, digital marketing specialists, and other professionals

wishing to master LinkedIn tools for brand and product promotion.

Business development specialists

focused on establishing and developing business connections, attracting contractors, investors, and partners via LinkedIn.

Freelance professionals

offering business services.

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Learning outcomes

  • You will build a LinkedIn profile so effective that your ideal clients, partners, and top job opportunities find you 24/7.

  • You will use strategic keywords to push your profile to the top of LinkedIn search results and ensure it’s found by potential employers and clients.

  • You will discover Boolean search hacks to find clients, partners, or job opportunities, then automate the process to save time.

  • You will crack the LinkedIn algorithm and skyrocket your visibility, ensuring your profile and posts get noticed.

  • You will use AI tools to craft irresistible posts and messages that drive engagement and get responses.

  • You’ll develop a LinkedIn funnel that turns prospects into partners and clients on autopilot, saving you time and skyrocketing your results.

  • You will measure your LinkedIn profile’s success with the Social Selling Index and uncover smart tactics to expand your network faster.

AS A RESULT, YOU'LL GET:

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AS A RESULT, YOU'LL GET:

  • Certificate

    Add an extra level of professionalism to your expertise.

  • Engaging Profile

    Turn your LinkedIn profile into an opportunity magnet.

  • Network Expansion

    Build a network that accelerates the growth of your career or business.

  • LinkedIn Toolkit

    Get a ready-to-use set of tools for rapid LinkedIn growth.

Our students work here

IT Talent students work at "Bondora"
IT Talent students work at "Eesti Energia"
IT Talent students work at "LHV"
IT Talent students work at "Iglu"
IT Talent students work at "Manpower"
IT Talent students work at "Bondora"
IT Talent students work at "Eesti Energia"
IT Talent students work at "LHV"
IT Talent students work at "Iglu"
IT Talent students work at "Manpower"

The results of our students

Zeyad
Zeyad

"Looking for tips to optimize and improve my profile"

  • Completed Training:

    The LinkedIn Makeover

Review

Useful Linkedin insights and information, plus I really like the customized feedback for participants based on their profile & industry. It will help everyone in their Linkedin journey ,whether looking for new opportunities or growth and linkedin profile improvements.

Jekaterina
Jekaterina

"I am open for new opportunities and want to improve my profile"

  • Completed Training:

    The LinkedIn Makeover

Review

Julia is a true professional with a sprinkle of badass – a perfect combo. The LinkedIn Makeover provides a clean, fresh, and professional point of view that is worth knowing. It covers a lot of things – from the manner of self-presentation in the ABOUT section to skills description and compliance with my previous roles.

Dair
Dair

"I didn't realized that LinkedIn is THAT important"

  • Completed Training:

    The LinkedIn Makeover

Review

During the LinkedIn Makeover, I fixed my LinkedIn profile according to the personalized feedback from Julia. If anyone wants to dramatically improve their visibility on the market and showcase their skills to the hiring managers, then it's a must.

Olga
Olga

"Before this session, I didn't fully realize the extent of the challenges that junior professionals face"

  • Completed Training:

    The LinkedIn Makeover

Review

I transitioned from design to tech and wanted to gain professional insights into optimizing my LinkedIn profile to align with my new career path. Julia and the LinkedIn Makeover session were great! Julia's expertise and guidance helped me optimize my LinkedIn profile effectively. I feel empowered with practical strategies to advance my career.

Roman
Roman

"Act now. Be prepared!"

  • Completed Training:

    The LinkedIn Makeover

Review

It's all about learning and improving things. If you are currently not looking for the job then just apply this knowledge now and make future job searches easier. Within a week I gained 90 new connections, got 2 interviews and 3 technical assignments.

Julia
Julia

"I was interested in updating my LinkedIn profile with best insights from HR"

  • Completed Training:

    The LinkedIn Makeover

Review

I will definitely advise to join this session to all of my friends, because it's really helpful. Even beside I have watched some videos before, but it's very important to hear the information directly from HR specialists about how they are searching and what keeps their attention for candidates.

Our speakers

  • Julia Jolkin

    Julia Jolkin

    Top IT Recruiter, Founder of IT Talent and IT Talent Academy, Mentor

Course program

Download program
  • Module 1: Introduction to LinkedIn. Defining Your Professional Niche and Setting Goals
    • Overview of key platform features.

    • Differences between a personal profile, a business page, and a company page.

    • Defining your niche and target audience on LinkedIn.

    • Setting specific, measurable goals for your profile. Defining success criteria and methods for measuring them.

    • LinkedIn subscription types and selecting the right one for your goals.

    • Analyzing common mistakes and creating successful case models from good examples.

    • Practical work on setting measurable goals and methods for tracking progress.

  • Module 2: Creating and Optimizing a Profile for Your Goals
    • Differences between a job-seeking profile and a client-attraction profile.

    • Step-by-step guide to creating an effective profile.

    • Recommendations for basic and advanced profile settings.

    • Defining and implementing keywords to improve profile visibility in LinkedIn's search engine.

    • Analyzing common mistakes and creating successful case models from good examples.

    • Practical work on advanced profile settings.

  • Module 3: Advanced Search and Automation on LinkedIn
    • Step-by-step guide to using Boolean Search for finding business contacts.

    • Step-by-step guide to using query generators and Chrome extensions for automating search queries.

    • Analyzing common mistakes and creating successful case models from good examples.

    • Practical work on targeted search based on specific criteria.

  • Module 4: Choosing and Creating a Content Strategy
    • Framework for expanding your network. How to write messages that get responses.

    • Choosing and creating a content strategy to attract and retain the attention of your target audience.

    • The impact of LinkedIn algorithms on post and profile visibility. Recommendations for engagement and interaction with examples of successful case studies.

    • Using artificial intelligence tools to create engaging posts and response-driven messages.

    • Using artificial intelligence tools to create a content plan.

    • Analyzing common mistakes and creating successful case models from good examples.

    • Practical work on adapting strategies of market leaders to your goals.

  • Module 5: Creating and Optimizing a Service Promotion Funnel
    • Developing and optimizing a service promotion funnel based on LinkedIn.

    • Examples of successful funnels and modeling your own strategies based on them.

    • Analyzing common mistakes and creating successful case models from good examples.

    • Practical work on designing your own funnel.

  • Module 6: Performance Evaluation and Self-Analysis
    • Using the Social Selling Index to analyze profile effectiveness.

    • Identifying areas for improvement and developing strategies to increase conversion rates and networking efficiency.

    • Evaluating the effectiveness of the applied methods and their impact on career and business goals.

    • Defining next steps and strategies for long-term development and goal achievement.

CHOOSE A CONVENIENT TRAINING FORMAT:

PAYMENT OPTIONS

  • Pay for the course in full

    You can pay for the course in full online by clicking on the "Buy the course" button.

  • Unemployment Insurance Fund

    IT Talent is a training card cooperation partner of the Unemployment Insurance Fund. If you are a resident of Estonia and out of work, you have the opportunity to get help to take the course from European funds.

  • Pay with a company

    Training can be a great investment for a company. Educate your employees - save on agency fees.

  • Pay in Installments

    IT Talent provides the opportunity to pay for the course in installments through the internal installment plan. Leave a request and we will contact you with details.

Frequently asked questions

As a freelancer or business owner, would I benefit from the course?LinkedIn isn’t just for job-seekers; it’s also an excellent platform for showcasing your services or promoting your business. Whether you're a freelancer, consultant, or business owner, LinkedIn has settings to highlight your offerings. In this course, you’ll learn how to attract leads, build a client base, and increase visibility to boost your business growth.
How will this course help me attract clients to my business on LinkedIn?This course will teach you strategies to create a profile that highlights your business expertise and showcases your services effectively. You’ll learn how to reach your target audience, communicate your brand's value, and build credibility to attract potential clients.
Can this course help me build my brand on LinkedIn as a business owner?Absolutely. The course covers branding techniques that are essential for business growth on LinkedIn. You’ll discover how to position yourself as an industry leader, craft content that resonates with your audience, and expand your network to reach new potential clients.
I already use LinkedIn for my business. Will this course offer something new?Yes, the course delves into advanced tactics for optimizing LinkedIn for business. Julia’s expertise will reveal strategic approaches to audience engagement, leveraging LinkedIn's tools to enhance visibility, and creating a strong profile that stands out in competitive fields.
I don't have a LinkedIn account yet. Will the course be useful for me?Yes, absolutely. We'll cover how to create a LinkedIn account from scratch, with practical advice on setting up a professional profile, whether you’re looking for a job or aiming to promote your business. You'll learn what mistakes to avoid and how to make your profile effective for attracting opportunities and potential clients.
I've had a profile for a long time, and it's quite detailed. Will I hear anything new for myself?Julia has reviewed hundreds of profiles. Her insights will reveal common misconceptions and blind spots not only for candidates but also for entrepreneurs looking to grow their reach. You’ll learn what elements to adjust to improve your profile’s visibility, credibility, and appeal, whether for job opportunities or client leads.
I've watched LinkedIn tutorials about creating a profile. What's the difference from what I'll hear in the course?We’ll look at LinkedIn profiles from a different perspective—through the lens of recruiters and potential clients. Julia understands how LinkedIn’s search algorithms work, which can help both job-seekers and businesses get noticed. You’ll learn keyword strategies, profile optimization, and content approaches that make your profile stand out to recruiters and potential clients alike.
I've just started working in my field, and I don't have enough experience. Is it only for seniors?This course is beneficial for all experience levels. Whether you’re new to the field, an experienced professional, or a business owner, Julia will help you highlight your strengths, build credibility, and position yourself or your business in the most appealing way for LinkedIn audiences, including clients or employers.
I'm not actively looking for a new job. Why do I need this course?Even if you’re not job hunting, LinkedIn can help you build your personal or business brand, gain visibility, and attract professional opportunities. Strengthening your profile can boost your confidence, help you understand your market demand, and increase your influence—whether you’re negotiating a promotion or building a client base for your business.